Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.
The United Kingdom is one such market, with Apple commanding over half of the mobile device market in 2023, ahead of its competitors Samsung, Huawei, and Xiaomi.
The biggest difference in many countries is that the US price don't include the taxes while including them is standard in most of the world. After you exclude taxes the price is still cheaper in US due to things like currency exchange rates, import taxes and many other local taxes for imported goods.
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